全球市场指数(GMI)衡量eBay等在线市场如何创造经济机会,以赋予小企业主。我们委托Euroomonitor国际面试和调查通过任何在线市场销售的小企业主。通过对结果进行深入分析制定GMI。Read the full report.

Empowerment Dimensions

Lifestyle Impact

Quantifies how selling through online marketplaces gives small business owners a sense of flexibility or freedom and control or confidence, enhancing their quality of life

财务安全

Quantifies the sense of financial security small business owners get from selling through online marketplaces

Financial Growth

Quantifies small business owners' income growth since they started selling through marketplaces, and how their sales have grown over the past 12 months

市场工具

Quantifies the extent to which online marketplaces provide the tools and support small business owners need to be successful

商业环境

Quantifies survey data and external sharp data points that reflect the economic and regulatory conditions in each country

全球市场指数Scores

Dimension Scores of the Global Marketplace Index

Marketplaces such as eBay are succeeding in empowering small business owners by creating economic opportunity while also making a positive impact on their lives and communities. In 2019, Australia, Germany, South Korea, the United Kingdom, and the United States scored above 80 on the Global Marketplace Index, demonstrating that small businesses are greatly empowered by selling through marketplaces. Below is a breakdown of dimension scores, which are equally rated at 20 points, resulting in a maximum score of 100.

eBay卖家关注的焦点

Australia马克查普曼

Marm在2010年在希腊生活后不久,Melanie在2010年在eBay上设置了清洁和纯净的,Melanie用自然和当地产品处理了她的湿疹。回到昆士兰州后,他们无法找到相同的成分,并看到有机会提出自己的修复。

他们开始使用自然和未加工的成分创造自己的护肤品,其流行的唇膏含有六个或更少的组件。

With 70% of his total sales coming from eBay and other online channels, Mark credits eBay for growing his business and making it as successful as it is today.

"eBay has been fundamental to our business success. Not only is it a user-friendly platform, ideal for small businesses, but its unrivaled reach has enabled us to really get our products and brand out there."

清洁和纯净现在每分钟销售润唇膏,并在eBay销售迄今为止销售超过100万澳元,并与公司出口到八个国家。bob中文名

Mark and Melanie Chapman were not interviewed or surveyed by Euromonitor International and are not included in the research data.

United KingdomJade Oliver

While studying law at university in Bristol, Jade Oliver decided to turn to eBay to sell refurbished and re-upholstered furniture to help fund her student loan.

When Jade graduated, she landed a training contract at a law firm in Bristol where she became a qualified Corporate Lawyer. Alongside her demanding full-time job, Jade continued to grow her furniture and homeware business in her spare time — Heavenly Homes and Gardens.

Three years ago, after 10 years in law, Jade decided to leave her career and run her home interiors business full time.

在九个月内,她在家庭和朋友的帮助和支持下将她的eBay营业额增加了300%。她的阿姨作为她的股票助理和她的弟弟帮助运输交付。

通过背靠她的写作合同和企业生活,翡翠现在将她的产品销售给高调时装设计师,她的产品甚至在Netflix原装电视剧中展出了外观,以及王冠的游戏。在她的第二年里,她经过超过100,000英镑的GBP。

In September 2019, the success of Jade’s eBay shop meant that she was able to open her own bricks and mortar store in Ross-on-Wye.

玉奥利弗未被Euromonitor International采访或调查,并不包含在研究数据中。

韩国Cho Chung-Kyung

在2012年开始他的离线运作Namdosumi之前,Cho Chung-Kyung曾担任出版公司的营销经理16年。bob中文名由于他的商店获得了流行,他意识到在线订购食品并没有销售障碍,他决定在eBay韩国的平台GMarket和拍卖。

“加入eBay市场是克服传统市场局限性和当前停滞的最佳方式。离线商店由于区域限制而导致的最低曝光,但我的电子商务业务没有障碍。正如我的Namdosumi商店所证明的那样,eBay韩国赋予人们,并使小企业以以前前所未有的速度交易。“

Cho Chung-Kyung未被Euroomonitor International采访或调查,并不包含在研究数据中。

United StatesClara Jeanne LaCelle

In 2002, when California resident Clara Jeanne LaCelle was left with makeup products worth several thousands of dollars after a failed business attempt, a friend recommended eBay to her as another potential marketplace to sell her inventory.

Clara grew her small business online over the years, using the same grit, resilience and resourcefulness she had while growing up in foster care. Through her business, she was able to support her four children through college — completely debt-free.

"Our four children were all born in a three-year period, and before we could blink, we had four children in college,” she said. “We suddenly needed a new source of income. eBay became our solution. I cannot imagine another career where we would have been able to increase our income so rapidly."

Clara also is committed toward giving back and supporting charities through her small business. She has donated over $150,000 USD to girls in the foster care system and provides training for them on life and business skills to thrive.

Clara Jeanne LaCelle was not interviewed or surveyed by Euromonitor International and is not included in the research data.

GermanyAli Rezazedeh

Ali came to Germany in 2001 as an Iranian refugee. While supporting his family with temporary work, he had the idea to repair and sell sewing machines on eBay. In 2010, he turned his hobby into an online business. It soon became the main source of income for Rezazadeh and his family.

“我发现了一个市场利基,我可以用我的技能完全填补。就是从一开始就填补,eBay是使我能够采取我对独立的第一步的平台。我欠我当前的商业模式到eBay。没有这个平台,我就不会是我今天的地方。“

ALI通过两个eBay商店,缝纫机机械和缝纫机针销售缝纫机和所有配件。“在我的两个eBay商店中,客户可以让你缝制所需的一切,无论你是否使用专业或爱好裁缝,”他解释道。

出生于伊朗,他现在甚至在全世界划船他的商品。大约8-10%的销售额在国外派出。其中大约60%的目的是欧洲市场。2013年,汉堡附近的Norderstedt卖方决定用综合车间开放砖和砂浆商店。

The secret of his success? Easy accessibility for his customers. True to his motto "Change is the only constant," Ali is currently working on the expansion of his store. His next goal is to expand his product range to include industrial sewing machines.

Ali Rezazedeh未被Euromonitor International采访或调查,并不包含在研究数据中。

阅读我们的2019年报告

Download the country reports for:United States|United Kingdom|Germany|Australia|韩国